TREAT is a concept design for a mobile application that provides general information on pet health, well-being, and nearby activities for pets. Users can schedule calendar events such as vet appointments, play dates, or find and book pet friendly hotels. Collaboration with interaction and user research designers on the application provided a simple, intuitive way for people to keep track of their pet’s health and activities and allowed for always-on access to nearby emergency vet services. Ideation was executed around go-to-market strategies and potential revenue streams such as affiliate links and sponsored content.
Art Direction, Illustration, Design