MISSION MVMT

 

 

A business owner came to me to create the corporate identity for a service that gives athletes the tools they need to self-assess how they can correct movements to prevent injury, treat pain, and improve overall performance. 

CHALLENGE

Designing a corporation's identity to reflect its value proposition.

ROLE 

Art Direction, Design, Animation

PROCESS

Design, illustrate, and animate corporate identity from inspirational key words: accurate, movement, tools, dynamic, progression, improve, working together, team.

  • Competitive analysis
  • Concept sketches
  • Storyboards
  • Reviews and iterations
  • Prepared and packaged print and digital assets

 

 

 

LOGO CONCEPTS   

 Preliminary logo concepts

Preliminary logo concepts

 Iterations of logo concepts

Iterations of logo concepts

 Refined set of logos

Refined set of logos

 

FINAL LOGO MOTION STUDY